Fynch and Low Car Diet: stimulating sustainable mobility among participants
Your project wants to stimulate sustainable mobility among participants. You have already devised a plan and have found out that if you want people to travel more sustainably, behavioral change is necessary.
You want to change the ingrained habits of traveling by car every day into more trips by public transport.
And when people do take the car, you want them to be encouraged to carpool. In addition, you want people to cycle and walk more, to encourage sustainable travel and become more vital and/or you want to ensure that people work from home more.
Big goals, but how do you achieve that behavioral change?
Fynch can help you. We explain what Fynch can mean for your organization based on the example of the Low Car Diet.
The objective of the Low Car Diet: as little CO2 emissions as possible
About 27% of CO2 emissions worldwide are caused by mobility. A large part of this is about people traveling from A to B. Many people are stuck in their habits, including traveling by car to and from work.
The Travel Movement Foundation wanted to do things differently and launched the Low Car Diet campaign. For a month, the business community is challenged to travel to and from work as sustainably as possible. In other words, to emit as little CO2 as possible.
During the Low Car Diet, the Travel Movement Foundation uses Fynch. All employees of participating companies have access to the Fynch App and their online environment on the Fynch Platform.
The app automatically registers all the participants’ rides and calculates the CO2 emissions caused by a trip. More information about the trips can be viewed on the Fynch Platform.
The employers have access to the Fynch Platform on a management level. The platform provides insight on an aggregated and anonymized level about how their employees are performing and how this compares to the performance of other participating companies.
Results Low Car Diet: lasting behavioral change
The participants of the Low Car Diet spent a month working on smarter and more sustainable travel. During the Low Car Diet campaign, this ultimately resulted in:
- 50% average reduction in CO2 emissions
- 40% average decrease in the number of kilometers traveled by car
- A doubling of the number of bicycle rides
In the long term, participants will permanently drive 35% fewer car kilometers. The Low Car Diet behavioral campaign thus initiates lasting behavioral change.
Do you want to see the results of 2019? Watch the video below.